Gwyneth Paltrow is Now Doing Goop for Guys?

Gwyneth Paltrow and Goop are now tailoring things towards guys with a new podcast called Goopfellas, a podcast for men by men. The Daily Mail has more on it:

Goop is now inviting guys into the fold with Goopfellas, a podcast for men by men that will focus on personal health transformations, whether they be mental, physical, or a combination of the two.  

'It feels like we’re at a point in the culture where men are rejecting that sort of toxic masculinity,' the company’s chief content officer, Elise Loehnen, told Fast Company last week.  

'We wanted to do something that was more about the emotional health of men, the importance of vulnerability, and this acknowledgment of how hard these things can be.' 

The spin-off comes just a little over a year after Paltrow launched the inaugural Goop podcast with her interview with Oprah Winfrey. In addition to Goopfellas, the company also plans on rolling out a newsletter and G Label clothing for men. 

Hosted by celebrity chef Seamus Mullen and functional medicine practitioner Will Cole, the first episode of the Goopfellas podcast debuted last Wednesday. 

Hmmmm. Guys, does this interest you? I'd be curious to see if this does well.