The Orange Cheetos Dust You Get on Your Fingers Has an Official Name

You know when you eat a bag of Cheetos and you get that orange dust caked all over your fingers? That residue now has an official term. It's called Cheetle! And it's now being offered in popcorn. Yahoo has more:

You open a bag of Cheetos. You start being cheesy, and it's surprisingly easy. You blow past the recommended serving size. Finished, you look at your fingers. What do you see? If you answered, "A regret-inducing caking of orange powder," you're technically right—but you could have covered it with one word: Cheetle.

Diehard fans may be familiar with the term, but more casual Cheetos customers may be surprised to know that "the delicious cheesy dust that lingers on their fingertips" (the brand's words) has its own official name. In fact, none other than traced the entire history of the word: "Cheedle" was likely coined by comedian Rich Hall in the ‘80s, becoming "Cheetle" by the mid-2000s—which is when it first scored a spot on Urban Dictionary. Then, at some point, Cheetos itself fully embraced the word, with saying the brand has tweeted it since at least 2015. And there you have it: Etymology at its most delicious.

But why should we care now? Cheetos has been playing up the term because, as the brand explains, for "the first time ever...popcorn has been infused with Cheetle." Yes, official Cheetos Popcorn has landed on store shelves. (If it sounds a little familiar, a Cheetos popcorn had previously been introduced at Regal Cinemas.)

"Cheetos' new ready-to-eat Popcorn brings the legendary taste of the iconic Cheetos seasoning to one of America's snacking favorites, swapping the butter and salt for the cheesy and spicy flavors fans know and love," Cheetos writes. "Available in two flavors—Cheddar and Flamin' Hot—Cheetos Popcorn will step up fans' snacking game with cheesy and Flamin' Hot twists on a snack perfect for any occasion."

Will you be trying it?

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