Apparently Planter's Mr. Peanut Is Dead

I'm really hoping this build up to something hilarious during the Super Bowl but currently I'm very confused as to what's going on. Today, marks a questionably sad day for bar snacks community as Mr. Peanut, the mascot for Planters Peanuts has died in a gruesome car accident, in which is sacrificed himself to save his friends Matt Walsh and... Wesley Snipes?! I'm making none of this up. Watch below.

Pretty intense, right? Well it's not over. Now people are paying their respects to the beloved peanut. And spilling tea I don't think any of us were aware of...

Hopefully this is the beginning of some epic rebranding. He did live to see 104 though. Maybe it truly was his time. Either way, RIP Mr. Peanut.