So the story of Mr. Peanut, The 104 year old Planters Peanuts mascot continues. The initial plan was for Mr. Peanut to die in a tragic accident last week, all leading up to a Super Bowl commercial showcasing his funeral. In light of Kobe Bryant's tragic passing, Planters Peanuts have decided not to run with the funeral ad during this Sunday's game. It's a very smart and compassionate move by the peanut company, though the do plan to run ads during the game. I'm still just confused as to why Mr. Peanut had to die in the first place. More info below.