Social media influencer and creator of Shag Mag, Julia Rose, took her publicity to the next level by changing the infamous 'HOLLYWOOD' sign to read 'HOLLYBOOB' in an effort to call out nudity and censorship on Instagram. Alternatively, many thought this was a statement about breast cancer awareness. Rose and five others were arrested for the act. While iconic, this stunt follows several other Hollywood alterations. If you can recall, the sign was changed to 'HOLLYWEED' at the top of 2017. More info below.