If you're a sneakerhead, you already know what's going on and how crazy this story is. But if you're not, buckle up because this is only going to make you extremely mad and/or absolutely heartbroken. The sneaker reselling community and Nike took a huge hit over the past couple days as Joe Herbert aka "West Coast Joe" was ousted as the son of Nike VP & GM of North America, Ann Herbert. The problem with that? Joe was using a credit card in his mother's name to make this initial purchase of the shoes before reselling. Yesterday, without warning, Ann Herbert resigned from her role after 25 years at Nike and just days after Joe's Bloomberg Businessweek interview was published.
Would not be surprised if getting shoes of the SNKRS apps becomes WAY less of a nightmare seeing as Joe broke down his bot process to Businessweek on how he obtained a surplus of most if not all desirable sneakers from retro Jordan's, to Yeezy's, etc. While streetwear has elevated from trendy looks to what can be a very lucrative business, definite corners were cut for West Coast Joe to obtained so much in the time he did. Hit the tweet below to read Businessweek's profile that lead to so much more.