Kim Kardashian's New Shapewear Line SKIMS Launches Today

Kim Kardashian West's new shapewear line SKIMS launches today! Kim spoke to People Magazine about it:

“I use shapewear as a solution to my styling needs. I always wanted something that would smooth, and sometimes not necessarily change my shape,” Kardashian West tells PEOPLE. “When I wear sheer garments, I used my shapewear to line things like jumpsuits and gowns.”

More often than not, Kardashian West found herself cutting apart, dyeing (with tea bags!) and customizing her shapewear to fit her needs. “When I would wear a gown or skirt with a slit, I would cut one leg off, but it would roll up. I still needed support everywhere else, and I never felt like I was getting that,” she explains.

And then it clicked. The business mogul realized it was time to create a solution-focused shapewear brand, SKIMS Solutionwear, herself.

“I would create my own shapewear all the time to be my solutions for things. I feel like I’ve been designing shapewear for 15 years,” Kardashian West says. “I’m so proud of the line. I’m so proud of the fabric. I made things that haven’t really been made before,” she adds, pointing out the one-leg bike short.

Will you be buying it? Kim was also on the TODAY Show this morning to talk about about it. Take a peek!

 
 
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