J. Lo is Releasing New Beauty Line


Jennifer Lopez is releasing a new beauty line! She's always been asked about her beauty regimen and now we will get a little insight as to how her face is always glowing:

Her new product line is launching in gleaming packaging: a gel cleanser, a multitasking serum, a multitasking mask, non-stop wonder cream, broad spectrum SPF30, eye cream, complexion booster, and dietary supplement. The price ranges from $18US (mask) to $79US (serum), so not exactly drugstore level but also not top dollar. I would put this firmly in the mid-range section. 

Her impetus is, of course, the fact that people have been asking about her skincare routine for 20 years. I do not doubt this for one second. Look. At. Her. Skin. But as with all things beauty, there are other things at play: genetics (huge), her healthy lifestyle (no smoking and she has said in the past she doesn’t drink a lot), a nutrient-dense diet and her workouts probably all contribute to her face. There are also facials and, maybe, some lasers and even some very judicious injections (nothing severe or obvious). 

The skincare line also comes at a time when language like “anti-aging” is out – JLo calls herself “more mature.” She highlights her commitment to moisturizing (she credits olive oil), to inside-out care (hence the supplements), to all-age accessibility (she says Emme and her mom use the products), and to her perfectionism (the line has been in the works for three years, with 100 rounds of development). It is exactly the kind of work ethic and attention to detail we expect from Jennifer Lopez. 

J. Lo Beauty drops January 1st on Sephora and Amazon! Yesss...I'm excited for this.


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