Jennifer Lopez's New Social Media Challenge Has Left People Confused

Many Twitter users were left very confused by J. Lo's new #LoveDontCostaThing social media challenge. Some considered it extremely tone deaf:

Over the weekend, the pop icon attempted to launch a social media campaign to the tune of her 2000 hit single, but many Twitter users were not on board. Uploaded Saturday, the video sees Lopez strutting on a beach and tossing her flashy accessories — including sunglasses, a white coat and a watch — in the sand.

“The #LoveDontCostAThingChallenge STARTS NOW !!!!” Lopez tweeted. “Can’t wait to see your renditions.”

Shared in honor of her second studio album, “J. Lo,” turning 20, the clip soon went viral — but for all the wrong reasons. A la Gadot’s infamous video of celebrities singing John Lennon’s “Imagine” at the outset of the COVID-19 pandemic, unimpressed Twitter users swiftly accused Lopez of being out of touch with reality.

This is kinda strange. What do you make of it? See all the reactions below.

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