There is a new bar in Chicago where you can only order hard seltzer:
Seltzers accounted for $4.5 billion in sales from May 2020 to May 2021. This tastes like an opportunity so the Kimpton Gray Hotel in the Loop devoted a portion of its ground floor for its Seltzer Shop pop-up serving 10 types of seltzer and 25 flavors like “lemon-strawberry kiss,” “mojito,” and “passionfruit elderflower.” The pop-up takes place from Fridays through Sundays and goes through August 8. While major players like Budweiser and Corona are pumping out their own varieties of hard seltzer in an effort to normalize the drink (hoping it’s not a fleeting trend like Not Your Father’s Root Beer) there’s no plans to make the pop-up permanent at the Kimpton, according to a hotel spokesperson.
Considering the popularity of hard seltzer, this is a good idea.