The Weeknd is coming out with a new line of coffee to honor his mom and his Ethiopian heritage!
Now, The Weeknd is getting in the game with something worth waking up for. Multi-platinum recording artist Abel The Weeknd” Tesfaye and his record label, XO, are joining forces with specialty coffee company Blue Bottle Coffee on a brand and product line they describe as “a celebration of Ethiopian culture and coffee excellence.”
Samra Origins is a tribute to the “Blinding Lights” singer’s mother, Samra, an Ethiopian immigrant. The pair were hands on in developing the coffee, tasting flavor variations alongside Blue Bottle’s Head of Innovation & Quality, Benjamin Brewer. And in a statement shared with The Root, the artist says he hopes the company and the coffee will make people want to learn more about the culture he’s so proud of.
You can get the coffee at www.samraorigins.com starting May 9th!