Did you see the video that went viral featuring pancake cereal? It looked sooo good. Now IHOP is taking advantage of the trend and is developing PANFLAKES!
The recent trend of creating "Pancake Cereal" by pan frying tiny bits of pancake batter, tossing it into a cereal bowl, and drowning it in syrup has become a booming sensation across social media platforms such as Instagram and TikTok. People just love pancakes, and I for one concur.
Enter the International House of Pancakes, also known as IHOP, who've seemingly predicted the rise of pancake cereal for months now.
Not too long ago the brand released a line of Cereal Pancakes. IHOP told us that during that time, they were quietly working on a a cereal concept called "Panflakes" set to launch later in March, 2020.
With COVID-19 keeping everyone inside, that idea got shelved for a bit until the brand could further develop the recipe for this brave new world. However, with the immense popularity of this social pancake hack in recent weeks emerging, could this be the perfect time to launch Panflakes?
This look sooo good. YUM.