Could award shows become a thing of the past?
Last night’s 3.5 hour show was given a 12.7 rating by Nielsen Media. This is the biggest decline since 2013.
The Hollywood Reporter says the show saw a 21& decline in ratings from 2017 to 2018 which brings it down to the worst-rated Grammys of all time.
From the Programming Insider:
CBS more than doubled the competition combined in the household overnights thanks to the “60th Annual Grammy Awards.” And this will certainly translate into a significant demographic victory. But the three-and-one-half hour telecast actually dipped by 21 percent year-to-year, with a 12.7 rating/27 share in the household overnights from 7:30-11 p.m. ET (versus a 16.0/26 on 2/12/17). That 16.0 household rating last February for the “Grammys” translated into 26.07 million viewers and a 7.8 rating in adults 18-49, based on the Live + Same Day data.
Would you be able to do without the Grammys?