The massively popular livestream series, VERZUZ, has been sold to Triller Network, While the exact nature of the deal is unknown to the public, founders Swizz Beatz and Timbaland have become large stakeholders in the company. Along with this deal, Triller has given “a portion of their equity in the Triller VERZUZ combined company to all 43 creatives who have performed on VERZUZ to date.” This includes artists like John Legend, Erykah Badu, Ludacris and many more.
The producers went on to say in a joint statement:
“This is a momentous occasion not only for Verzuz and Triller but the music business as a whole. By putting Verzuz in theTriller Network ecosystem and expanding the Verzuz brand to be side by side with the powerful Triller app, we will be able to continue to grow and evolve the music business as a whole, as we have been doing. To have partners in Triller who share our vision, specifically to celebrate and elevate the amazing artists who continue to shape culture around the world and give the consumer more direct access, is game changing.”