Jim Emme – Chief Executive Officer, NOW Health Group


Jim has been a member of the NOW management team since 1995, initially as Chief of Operations and then as President of NOW Foods. Jim was promoted to Chief Executive Officer of NOW Health Group (NHG) in 2014. NHG comprises Puresource, Canada’s leading national distributor and manufacturer of natural health products; The Fruitful Yield, a chain of 12 natural food stores in the Chicagoland area; and NOW Foods, the largest division of the company and manufacturer of more than 1,400 dietary supplements, foods, sports nutrition and personal care products that are sold in more than 70 countries.

Jim has been a key player in NHG’s global expansion efforts, and instrumental in developing the operational resources and facilities in North America. Under his management as COO and President, Jim oversaw the expansion of the company’s Puresource operation in Canada from a small distribution facility to a large distribution hub and manufacturing facility. He also managed the acquisition and growth of the Nevada facility from a small distribution center to a LEED Silver-certified manufacturing facility that includes softgel and other production capabilities, as well as state-of-the-art testing labs. All NOW’s buildings have been upgraded to sustainable energy and water conservation systems. Under his leadership as CEO, NOW acquired a 200,000 square foot building to house a state-of-the-art Order Fulfillment and Distribution Operations facility, which was formerly housed in the Bloomingdale manufacturing facility. Most recently, the company purchased the building next door to the Bloomingdale manufacturing facility, adding an additional 80,000 square feet expansion of NOW’s manufacturing and quality operations.

Industry leadership positions include the Natural Products Association Board of Directors, Alliance for Natural Health, and the Economic Development Authority of Western Nevada, in addition to other initiatives. Jim was honored by the American Botanical Council as the 2018 ABC Champion.

Jim’s combination of a Food Science education, decades of experience in the design and management of food manufacturing and distribution operations, coupled with his appreciation for hard work and dedication learned growing up on a farm in Indiana, make him ideally suited to carry on the strong values system that the NOW brand represents.