JinJa Birkenbeuel is an award-winning strategist and creative executive with over 20 years of experience, including enterprise brand strategy and creative development of mid to large size organizations, establishment of visual identity systems and research, development and execution of customer and talent acquisition strategies. She is credited as a collaborating architect of Google’s Digital Coaches Program, Google’s training initiative for underrepresented US-based business owners.
The programs she has collaboratively designed for global technology companies have reached:
- 10+ international companies have revamped their online platforms
- 10+ international companies created new digital and social media strategies
- 1000+ businesses
- 100+ Black business owners
- 100+ LatinX business owners
- 100+ influencers and leaders in diverse communities
- Created new opportunity for the diverse leaders
- Helped 100+ workshop attendees pivot and up skill their offering to be better positioned for jobs
Currently JinJa is CEO of Birk Creative, one of the country's premier multichannel brand strategy, digital transformation and visual identity agencies. She is also the founder of The Honest Field Guide(™) podcast, where JinJa hosts discussions dedicated to winning in business with Grammy-Award winners, successful entrepreneurs, sports-team owners, best-selling authors and inductees into the Baseball Hall of Fame.
She recently was awarded by Campaign USA the Female Frontier Award for "Transforming Technology" recognizing innovative and impactful women in advertising.
Prior to Birk Creative, JinJa was a senior brand strategist and creative at Andersen, Lipman Hearne, Field Museum and other small brand strategy businesses in Chicago.
Her specialties include writing, brand development, social media strategy, personal brand and thought leadership training, women's business initiatives, brand transformation, digital transformation, brand management.
As a personal brand trainer, JinJa Birkenbeuel, CEO of Birk Creative, is passionate about creating economic opportunities for businesses currently underrepresented on the web. Hands-on training workshops include curriculum development, training on applications, software and devices, digital marketing and advertising, social media strategy, personal branding and also education around tech innovations for small business.
JinJa recently launched Journey of Gratitude Books which represents the manifestation of her creative vision designed to help small American businesses that were severely impacted and vanishing overnight as a result of the U.S. government’s failure to protect entrepreneurs and innovators during the pandemic. The “Journey Of Gratitude” featured three hand-selected American and Midwestern women artists to give them visibility and complimentary copies of a custom-designed book, subsidized by Birk Creative.
JinJa also founded Birkdigital, which is a division of Birk Creative, which develops, designs and publishes high quality interactive eBooks, ePubs, and PDFs for corporate communications marketing and provides integrated digital publishing solutions to effectively elevate the company brand and market and advertise books.
JinJa is also a co-songwriter for her band Utah Carol, a band that blends equal parts country and alt-folk. They have released three albums with music that has been licensed by MTV, OWN, People.com, Borders Perrin and Norrander, Verve Life, Chevy and other film and advertising agencies.
JinJa is on the founding board of The Women in Entrepreneurship Institute at DePaul University's Coleman Entrepreneurship Center. It is the nation’s first comprehensive Institute for women founders that integrates academic learning, research, incubation, funding and public policy. She is also a founding member of The Jewish-Black Business Alliance, a foundation focused on economic justice and based on the social justice legacy of the American Jew and their advocacy of Blacks during Jim Crow.
JinJa Birkenbeuel is the mother of three school-age sons. She loves to write, cook, read and spend time with her husband in the Ukrainian Village neighborhood of Chicago.