Breakfast would've worked. I thought Brunch couldv'e been a strong candidate. First Lebron just gives up now this. IHOP teased us last week saying they were flipping the "P" to a "b" and today they let us know that they're jumping out the breakfast game all together. I introduce to you the "International House of Burgers." What a time to be alive. I think I speak for everyone except senior citizens when I say I've never considered IHOP for a meal outside of the most important one of the day so it'll be interesting to see where this rebranding goes. The internet doesn't seem to be too impressed either. Full story below.
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