Domino's Rolls Out New Pothole Initiative

So instead of flipping one of their letters and changing their focus from breakfast to burgers, Domino's is taking their marketing genius to new heights and giving us their "Paving for Pizza" project. My new favorite pizza chain will be filling up potholes across cities in the United States, securing that the drive home from picking up your pizza or the delivery is a safer, smoother ride. They're name branding their work so if you're driving and out of nowhere get hungry for pizza, blame it on them. Domino's lending a helping hand also means city funding can go other places. For the full story, click below.