Kraft is releasing pink macaroni and cheese that's sweet just in time for Valentine's Day. What do we think of this??
On Wednesday, Kraft-Heinz announced a contest to give out free "kits" of its latest, limited-time mac and cheese. The box of Original Mac & Cheese will be joined by a packet of pink, candy-flavored powder to mix into one's cheesy dinner. According to the brand, the mix will turn the noodles a bright magenta color, rather than that familiar orange.
So, what makes the powder pink? Is it crushed-up conversation hearts? Is it a special dust from Cupid's arrow? Actually, according to a Kraft-Heinz spokesperson, the vibrant pink hue comes from beetroot and carrot concentrates. As for what makes it tastes like candy, the extra packet of powder contains fructose, natural flavors and vanilla extract, they said.
To win a free box of the neon noodles, head to CandyKraftMacandCheese.com beginning at 8 a.m. CST through Feb. 8 at 12 p.m. CST and enter the contest. A thousand winners will be selected to receive the magenta mac in time for Feb. 14.
Are you gonna try this??