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An Immersive Barbie Experience is Coming to North America

An immersive Barbie exhibit is headed to North America!

Barbie fans of all ages will be able to walk into a human-size version of her imaginative world at "World of Barbie," an immersive experience that celebrates everything the iconic doll's universe has to offer. Entertainment company Kilburn Live partnered with Mattel to bring Barbie's neighborhood to cities across North America as part of a tour that kicks off this summer in Toronto. The attraction will stop in New York, Chicago and Dallas with more to come.

"World of Barbie," created by entertainment company Kilburn Live and Mattel, kicks off this summer in Toronto before touring around North America, and will allow fans to walk down Barbie's neighborhood streets. Visitors can explore several immersive play sets, including a life-size version of Barbie's bubblegum pink camper van. The vehicle even includes a hammock to lounge on, bringing a signature feature of the toy campers to life.

Pretty cool!


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